Inadequate access to primary education, child labor, HIV, lack of sanitation and clean water contribute to poor living conditions for Ethiopians, especially in the lives of youth. Fellow, Riley Rapp, approached us with a need for making his “Jesse G.” clothing line, which raises money for Ethiopian children, more sustainable.
We engaged with Riley to provide encouragment, developed a sustainable business strategy, provided one-on-one business coaching, launched a new online store, helped improve the quality of shirts and packaging materials. Clothing would be set up with a sustainable foundation for the future.
Riley has moved on to gain a better understanding of his mission for Jesse G. He has put into place practical strategies to market his clothing. Riley now feels more confident that he stants out at events where he sells his clothing.