How GreyMob mobilized a coffee community

A ongoing marketing campaign to expose the problem of human trafficking around the world.

Heidi became familiar with a documentary highlighting the problem of human trafficking around the world. Her heart broke for those in captivity and she began to feel a burden to do something about the problem of human trafficking. She wanted others to open their eyes.

GreyMob came alongside Heidi to develop a brand and website for a marketing initiative called "Traffick Signs". The week-long campaign utilized public art displays on a college campus, showing everyday products used by Americans that are often the result of modern-day slavery. We helped build these displays, or "traffick signs", which were placed on campus for thousands to see. A social media campaign featured daily stories that addressed the issue. The week culminated with a screening of the same film that had so deeply touched Heidi. The campaign continues online and plans are being made to continue on other campuses.

 

To learn more, check out www.trafficksigns.com



More about Traffick Signs:

Organization raises awareness on campus about sex trafficking

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